Do strong ratings lead to more App Installs?

Although ratings don’t have a strong influence on chart rankings, strengthening them will help you catch more eyes.

In this article, I share why this is important for you to consider now, the benefits of improving them, and the strategy I use to do this, improving the organic conversion rate of a mobile app.

Read More
App Feedback - The Hero of Customer Appreciation

You've just launched your app, and you're super excited. For the last few months you've created a hype train, and today's the day it'll work its magic.

Up until that first Facebook comment comes through: “the app is broken”. Or the first 1 star review: “this app is useless! I want a refund!!!!!”.

And you’re wondering to yourself: “why is my fancy 5 drop-down, 10 option, contact box is being ignored?”

Read More