Where things were at.
YogaMate was created in 2016 to empower yoga professionals and students around the world. As the subscription-based platform had been originally optimised for desktop users, they conceded it'd be difficult to continue growing without embracing the efficiency and simplicity that mobile provides.
A survey was distributed to subscribers asking what their most favourite features were and why, with a majority of responses highlighting the ability to search for health concerns, and understand how to best approach them. This feature hadn’t been specifically marketed before, and it wasn’t already offered in the mobile market either, but it turned out to be one of their most favourite.
This made it the perfect starting point to explore a move into the mobile market.